Friday, March 12, 2010

Tron: Arcade Aid

The marketing for Tron Legacy is setting new standards in viral marketing. The Dark Knight might have written the rules but, since then, it's turned into a whole new game. Sometimes quite literally, in the case of the Watchmen '80s-style "coin op."

The folks behind marketing the new Tron film (which might also be the same guys behind The Dark Knight/Watchmen efforts) are raising the bar again. Now online is a site called Arcade Aid which challenges you to "find out how many games you can name."

Meanwhile, there's still no clue as to what that "Tron Glitch" thing is all about. According to the keywords that have brought people to this site in the last few days, there are a lot of curious folks out there.

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