You've got to love the ruthless efficiency of a press release. Much like cops and prostitutes, they get the job done without wasting time on trivial things like sentiment and empathy.
Which is also kind of how corporate media outlets tend to treat geek "nostalgia properties," which I guess is only fair. Most of these properties — whether it's Masters of the Universe, G.I. Joe or Transformers — have the nutritional value of Velveeta. Consequently, attempts to re-process '80s cheese usually leaves you with even less to enjoy.
In that spirit, let me present you with a press release concerning a planned revival of Thundercats. Can Silverhawks be far behind?
WARNER BROS. ANIMATION ANSWERS THE CALL WITH A NEW TAKE ON THE CLASSIC ANIMATED SERIES “THUNDERCATS,” TO AIR ON CARTOON NETWORK
(June 3, 2010 – Burbank, CA) – Warner Bros. Animation (WBA) has begun production on “ThunderCats,” an all-new animated series for Cartoon Network, based upon the iconic 1980s action classic. “ThunderCats” is the newest series from WBA, joining “Batman: The Brave and the Bold,” which was recently renewed for a third season, and the following forthcoming programs: “The Looney Tunes Show,” “MAD,” “Scooby-Doo! Mystery Incorporated” and “Young Justice.” The announcement was made today by Sam Register, Executive Vice President, Creative Affairs, Warner Bros. Animation.
“In addition to being Warner Bros. Animation’s first anime series, ‘ThunderCats’ marks our most ambitious foray yet into fantasy,” said Register. “The realism and dynamic visual style we’ve achieved are sure to thrill viewers, and the cool weapons, vehicles and technology should help the show appeal to a diverse audience.”